The algorithm which controls the rotation of the buy box is also not public, and the rotation can happen over minutes to days, per item sold, or even per buyer. A shopper in one area of the country may see a different offer than a shopper in another area. This means that shoppers will see buy box offers from sellers with items in warehouses closest to them. If a shopper wants to buy 4 of an item, but the buy box is from a seller with only 2, it’s an inconvenience to add just those 2 to their cart and go to another seller to get the rest.Īnother thing to note is that the Amazon buy box is geographical. It automatically emails your customers when tracking shows they received the item and politely asks for feedback.Īmazon also prefers sellers who have multiples of the item in stock. Feedback Genius is a tool you can use to get more feedback and reviews. You can check your account health and performance in the seller area on Amazon to see where you can improve. Responding to all customer inquiries within 24 hours (sooner is better).An FBA seller undercutting price but who has poor reviews will not get the buy box. The buy box does not necessarily go to the lowest priced item. The buy box will rotate between those sellers who are priced competitively (within 2-4% of lowest price) and have the best account health. So, say there are five FBA sellers for one item.
For a new seller, going the FBA route allows them to win the buy box sooner than a new FBM account would.
This is because Amazon has more control over the stock and fulfilment of the item. Next, the Amazon seller buy box prefers FBA accounts.
#DFIND OTHER VENDOR IN AMAZON BUY BOX HOW TO#
You can check Amazon’s stock history for a particular item with Keepa to see if it is worth selling the item that Amazon has.Īct upon counterfeiters now, check out the ultimate guide for how to protect your brand on Amazon Fulfilled By Amazon has the advantage The only other way is to offer an item when Amazon goes out of stock. As an FBA seller, you can try to undercut Amazon’s price by a penny, but if they come back with a lower price, do not continue. If Amazon sells and ships the item, there is a low chance that even an FBA seller can get the buy box. The buy box behaves differently for each of these types of sales. This means the seller ships from their own location (or is dropshipping) and handles the customer service themselves. Third, a seller can have an FBM or Fulfilled by Merchant account. In this case, Amazon has the items in its own warehouses, handles shipping, customer service and the item is available for Prime shoppers. Second, a seller can have an FBA account, which means Fulfilled by Amazon. First, Amazon itself can sell and ship the item. Let’s briefly mention the three ways an item is sold on Amazon.
From there, click “Preferences” and then “Buy Box Eligible.” This will add a column showing buy box eligibility per item in your inventory. You can check if your items are eligible by visiting the “Manage Inventory” in your seller account. Some items are not eligible for the buy box. Items have to be sold in new condition to be buy box eligible. The link that says “13 more offers from 9.95…” hardly gets clicked on, which is why it is so important for a seller to optimize their operation and win the buy box. What most shoppers aren’t aware of is how many sellers sell that particular item. When a customer visits Amazon to make a purchase, nine times out of ten they click the main “Add to Cart” button located near the price. This article examines these factors, and teaches readers how to get to #1.Multiple factors determine which seller wins the Buy Box.The Amazon Seller Buy Box is hugely important for vendors, netting 80%On Amazon, the Buy Box is everything to sellers – whoever gets it will dominate sales, everyone else is left to fight over the crumbs.
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